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Why Retailers Want to Read Your Mind
A recent USA Today article detailed the mix of initiatives that retailers are testing in order to target you with products and promotions that are likely to resonate with you. Why do retailers want to read your mind? Because they understand that if they enhance a customer’s overall experience in their store, their customers will spend more time and money.
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Our "Assessing Natural Risk Behavior" Case Study follows Chris Coddington's approach to understanding Frank Butler’s financial personality and determining his Investment Portfolio Group based on his natural behavior.
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Our blog offers cutting edge research and behavioral insights to give you powerful insights on how human behavior impacts life, business and financial decisions. Also, get information on building enhanced client relationships and practical ideas for managing the human side of your business and improving ROI. Visit the DNA Behavior Website: http://www.dnabehavior.com
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