Archive for January, 2010

Do You Know Who Your Clients Are?

By Hugh Massie - President at DNA Behavior International ⋅ January 27, 2010 ⋅ Post a comment

No matter the industry, providers of products and services are always saying something to the effect of: “You are blind as to who is going to walk in the front door for their first meeting with you. As you work with the client a bit you have a greater collection of knowledge [...]

Business Transformation

By Hugh Massie - President at DNA Behavior International ⋅ January 21, 2010 ⋅ 3 comments

In recent weeks we have strongly focused our messaging around “business transformation”. In particular, the need to address the client experience that is being provided in order to transform. So often, leaders regularly talk about getting the right people on board, developing the team and the leadership, having the right product, [...]

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