DNA Behavior Performance Blog | Behavioral Profiling

It Really is All About ME

By Peggy Mengel ⋅ October 12, 2011 ⋅ Post a comment

I like transactions that are easy, effortless and fun. But how would a call center employee know that about me if they haven’t had frequent interactions with me? And furthermore, what difference does it make?

The Anchored Implementer

By Hugh Massie ⋅ September 19, 2011 ⋅ Post a comment

Naturally consistent and experience-driven people will be “Anchored Implementers” who are able to focus on a plan but may overvalue proven strategies.

Know Your Client

By Malcolm ⋅ August 31, 2011 ⋅ Post a comment

In our conversations with service providers we regularly ask our clients: “How well do you know your clients?” On many occasions the typical response is “I know my clients pretty well– they’ve been with us for ‘x’ years”. In our experience that retort is not always the response of the service provider’s clients.
The rules are [...]

74 Seconds

By Peggy Mengel ⋅ August 30, 2011 ⋅ Post a comment

Doesn’t seem like much time, does it? What can you do in 74 seconds and how could that amount of time be meaningful in your life?

Providing Unique Client Experiences

By Hugh Massie ⋅ August 25, 2011 ⋅ Post a comment

Adapting to different communication styles is very important. However, the real game changer is customizing the client experience. How can the knowledge of Communication Styles be used to customize the service experiences for each client?

A Process for Building Your Quality Life

By Hugh Massie ⋅ August 17, 2011 ⋅ Post a comment

Currently, there is an increasing trend toward people searching to find greater meaning in their lives. Gradually, more and more people are having the courage to do it and not just talk about it. But it can be difficult to understand the steps that need to be taken to find more meaning without a plan, and understanding where you are ‘now’ and what needs to be done to reach your quality life goals.

Clients Enjoy Participating in DNA Discovery

By Hugh Massie ⋅ July 13, 2011 ⋅ One comment

The reality is people do enjoy learning about themselves. It is liberating for them to know what their strengths are and the struggle areas. The key point is that the client feels understood.

Financial Personality Under Pressure

By Hugh Massie ⋅ June 16, 2011 ⋅ Post a comment

Hugh Massie of DNA Behavior International talks with AdvisorTV and Financial Planning Magazine about the predictability of investor decision making.

Specific Communication Keys for Each Style

By Hugh Massie ⋅ June 10, 2011 ⋅ 2 comments

Imagine a telephone call coming in for your team. What if you could automatically know which team member should pick it up, how to communicate with the client, and how to manage the work flow and even product or solution offerings? This really is the “Ideal Advisory Business.”

New DNA Report Structure Highlights the Bright Spot of DNA Behavior

By Hugh Massie ⋅ May 25, 2011 ⋅ Post a comment

In all businesses, it is important to discover your greatest strengths in order to build client engagement and improve performance. How does your solution or the service experience you provide differentiate you from your competitors? What sustainable value are you providing to your clients?
Recently, we conducted research to discover the bright spot of DNA Behavior [...]

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