DNA Behavior Blog

The Life Experience I want to Create

By Carol Pocklington - Customer Behavior Research at DNA Behavior International ⋅ May 15, 2013 ⋅ Post a comment

But my Financial Advisor doesn’t ask the right questions! Sadly, not all financial advisors are fully committed to exploring your hopes and dreams and then matching your financial plans to deliver those expected life experiences.

Regulator Getting Into the Minds of Consumers

By Hugh Massie - President at DNA Behavior International ⋅ April 22, 2013 ⋅ Post a comment

Behavioral finance has been given a significantly increased level of importance at a practical level with the UK regulator taking a greater behavioral finance direction in its overseeing of financial services.

Hugh Massie Presents at Genworth: Navigating Financial Personality Risks

By Hugh Massie - President at DNA Behavior International ⋅ April 18, 2013 ⋅ Post a comment

Compelling research and behavioral finance insights illustrate how discovering your clients’ financial personality will help them to manage the risks that have a significant impact on their financial planning.

What’s Certain is Uncertainty

By Peggy Mengel - Customer Experience at DNA Behavior International ⋅ April 5, 2013 ⋅ Post a comment

As a financial advisor, you have done a good job of helping your pre-retired clients dream, define their ideal goals and manage a portfolio to achieve those goals. But that may or may not have anything to do with their reality.

The Case For Managing Financial Clients Rather Than Their Assets

By Eamon Porter - Managing Partner, DNA Behavior Ireland ⋅ March 20, 2013 ⋅ Post a comment

Financial history is peppered with stock market crashes, property market booms and busts and a vast array of individuals who have made or lost fortunes, or even both. Irrespective of the past, a financial adviser deals with the here and now as well as the future.

Financial Planning ‘in the Life Gap’

By Carol Pocklington - Customer Behavior Research at DNA Behavior International ⋅ February 20, 2013 ⋅ Post a comment

Three thoughts that could change the way your customers view risk.

Advisers Probe Clients’ Financial Personalities

By Hugh Massie - President at DNA Behavior International ⋅ January 29, 2013 ⋅ One comment

A recent article from the Wall Street Journal describes how Advisers are using Financial DNA to figure out their clients’ behavioral-finance types and how best to communicate with each one.

The One Thing Women Really Want

By Peggy Mengel - Customer Experience at DNA Behavior International ⋅ January 25, 2013 ⋅ Post a comment

You’ve read all the reasons why targeting women as clients is lucrative. But what is the one thing that women really want from YOU, the financial advisor?

Keys to Developing a Client-Centric Approach

By Carol Pocklington - Customer Behavior Research at DNA Behavior International ⋅ January 18, 2013 ⋅ Post a comment

If you don’t decide strongly for yourself the favorable outcome you want out of a client/advisor relationship, your success as an advisor will likely come from others’ definition of success.

The New Behavioral Paradigm for Financial Planning Risk Measurement

By Hugh Massie - President at DNA Behavior International ⋅ November 29, 2012 ⋅ Post a comment

Turbulent markets and the need to add value are bringing the topic of client and advisor behavior to the forefront. Capture all dimensions of financial personality using a highly validated and reliable psychometric model.

Search

Money