Hugh Massie

Hugh Massie is a DNA Strategic Advisor and successful entrepreneur with 23 years of unique and diverse international experience in human behavior, financial and tax services, and family and business advisory.

Hugh is the President and Founder of DNA Behavior International, a consulting firm now based in Atlanta GA which he founded in Sydney in 1999. The firm provides human behavioral solutions for personal decision-making and business transformation to more than 1500 businesses in over 12 countries using proprietary DNA Behavior personality tests. He also provides independent strategic advice to individuals and families with significant privately held global business interests.

Lee Ellis

Lee Ellis is the founder and President of Leadership Freedom. He is a management consultant, a leadership coach and for more than 10 years has been a pioneer in assessment development.

“The great irony is that the more we use technology, the more important people become. Everyone can buy technology, but leaders must attract and inspire talented people to succeed. Furthermore, all the evidence suggests that good relationships contribute directly to achieving and sustaining high results. Whether you call it people skills or emotional intelligence, the bottom line is that those who truly understand themselves and others have an edge on success.”

Malcolm LeLievre

Malcolm is Managing Director of DNA Behavior for Australia and New Zealand.

He is an experienced business advisor, helping businesses create and deliver their future. He achieves this through enhancing performance across the key areas of strategy, engagement, people, process and systems.  The focus is on transforming the client or customer experience both internally and externally.

He works with local and international organizations to create new performance strategies and implement those strategies through engaging the broader organization.

Razvan Ghermanschi

Razvan Ghermanschi is an Eastern European Community Architect for Financial DNA Resources.  As a Romanian HR Development Leader, he is devoted to adding value and impacting the process of developing the next generation of leaders in Romania and through out the world.

His passion lies in guiding and assisting people and organizations to unfold their unique potential and inspire them to pursue their visions with discernment and perseverance.