DNA Behavior Blog | Communication

Advisers Probe Clients’ Financial Personalities

By Hugh Massie - President at DNA Behavior International ⋅ January 29, 2013 ⋅ One comment

A recent article from the Wall Street Journal describes how Advisers are using Financial DNA to figure out their clients’ behavioral-finance types and how best to communicate with each one.

The Take-Charge Visionary

By Hugh Massie - President at DNA Behavior International ⋅ March 19, 2012 ⋅ One comment

Naturally big-picture thinkers and decisive people will be Initiators who are “Take-Charge Visionaries”. They know where they are going and will have a consolidated view of their investment portfolio.

The Rules of Engagement

By Peggy Mengel - Customer Experience at DNA Behavior International ⋅ November 2, 2011 ⋅ One comment

Everyone is talking about client engagement, but what are firms actually doing about it? Client engagement is not just about “good feelings”; it has emerged as the #1 driving factor in revenue growth.

It Really is All About ME

By Peggy Mengel - Customer Experience at DNA Behavior International ⋅ October 12, 2011 ⋅ Post a comment

I like transactions that are easy, effortless and fun. But how would a call center employee know that about me if they haven’t had frequent interactions with me? And furthermore, what difference does it make?

Know Your Client

By Malcolm ⋅ August 31, 2011 ⋅ Post a comment

In our conversations with service providers we regularly ask our clients: “How well do you know your clients?” On many occasions the typical response is “I know my clients pretty well– they’ve been with us for ‘x’ years”. In our experience that retort is not always the response of the service provider’s clients.
The rules are [...]

Specific Communication Keys for Each Style

By Hugh Massie - President at DNA Behavior International ⋅ June 10, 2011 ⋅ 2 comments

Imagine a telephone call coming in for your team. What if you could automatically know which team member should pick it up, how to communicate with the client, and how to manage the work flow and even product or solution offerings? This really is the “Ideal Advisory Business.”

Building Relationships

By Hugh Massie - President at DNA Behavior International ⋅ June 1, 2011 ⋅ Post a comment

When it comes to building meaningful and successful relationships with your family, friends, colleagues and clients, effective communication is foundational.

Increasing Client Engagement Around the World

By Hugh Massie - President at DNA Behavior International ⋅ May 25, 2011 ⋅ One comment

In the past 12 months, the Communication DNA Profile has been completed in 47 countries worldwide – including Germany, Romania, Russia, Mexico, Singapore, Hong Kong, Brazil, India and China.

New DNA Report Structure Highlights the Bright Spot of DNA Behavior

By Hugh Massie - President at DNA Behavior International ⋅ May 25, 2011 ⋅ Post a comment

In all businesses, it is important to discover your greatest strengths in order to build client engagement and improve performance. How does your solution or the service experience you provide differentiate you from your competitors? What sustainable value are you providing to your clients?
Recently, we conducted research to discover the bright spot of DNA Behavior [...]

Advisor Client Matching

By Hugh Massie - President at DNA Behavior International ⋅ May 19, 2011 ⋅ One comment

Differences between people are wonderful, and they can be capitalized on to get great results. However, differences also divide and must be understood, accepted and respected by us in order to get along and build client relationships.

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