DNA Behavior Performance Blog

Assessing a Client’s Natural Risk Behavior

By Hugh Massie ⋅ May 2, 2012 ⋅ Post a comment

Our “Assessing Natural Risk Behavior” Case Study follows Chris Coddington’s approach to understanding Frank Butler’s financial personality and determining his Investment Portfolio Group based on his natural behavior.

Financial DNA Provides “All-In-One” Financial Personality Reporting to include Natural Risk Behavior

By Hugh Massie ⋅ April 11, 2012 ⋅ Post a comment

Our new condensed Financial DNA Natural Behavior Summary Report includes a specific new section on “Natural Behavior Investment Portfolio Parameters”. This is very important in understanding the client’s decision-making patterns and communicating with them.

The Take-Charge Visionary

By Hugh Massie ⋅ March 19, 2012 ⋅ One comment

Naturally big-picture thinkers and decisive people will be Initiators who are “Take-Charge Visionaries”. They know where they are going and will have a consolidated view of their investment portfolio.

Transform Your Client Experience to Grow

By Hugh Massie ⋅ December 7, 2009 ⋅ Post a comment

For advisors, growing your financial planning business is about getting more of the right clients who you can profitably serve on a sustained basis. This means you must have financial planning clients who will pay for the value you provide and will allow you to do so efficiently and with minimum [...]

New Financial DNA Developments for Addressing Risk Tolerance

By Hugh Massie ⋅ September 2, 2009 ⋅ Post a comment

Risk tolerance is a much talked about area in financial planning and it is one core component of an investor’s unique financial behavior – what we call their Financial DNA. It is so fundamental that we are always talking about it and making decisions with reference to it.
A huge difficulty has [...]

Shirt Sleeves to Shirt Sleeves in 3 Generations

By Hugh Massie ⋅ May 12, 2009 ⋅ Post a comment

In recent years there has been a lot written about how wealth created by the first generation (the entrepreneur) is lost by the third generation. Often the second generation has also added to the wealth. Then the third generation has lost it through being irresponsible, idle or simply making poor decisions.
Research from a range of [...]

Know Thy Investments

By Hugh Massie ⋅ April 21, 2009 ⋅ Post a comment

The primary foundations of Financial DNA are “Know Thyself” and Know Thy Client”. However, what I have not spoken up much before about is “Know Thy Investments”. For both the advisor and the client this is absolutely critical to successful investing. Who at some point has been caught in an investment they did not fully [...]

Understanding Client DNA Behavior Under Pressure

By Hugh Massie ⋅ April 8, 2009 ⋅ Post a comment

When I was a financial planner and even before that a CPA, I had regularly observed that people’s behavior and decision-making patterns changed when they were under pressure; the pressure often being caused by money and relationships. This observation was fundamental to my thinking when I was building the Financial DNA Discovery Process with my [...]

Investment Risks Rooted In Human Behavior

By Hugh Massie ⋅ March 5, 2009 ⋅ Post a comment

A statement I have been making to many people for the last 10 years is: “Investment markets cannot be controlled, but how you manage your reaction to them can be”.
Generally, for most investors the reason that they obtain returns which are on average 6% lower than market returns is because of [...]

Managing Your Clients Through Turbulent Times

By Hugh Massie ⋅ February 18, 2009 ⋅ Post a comment

Well the stock market has gone to 10 year lows. Has it hit the bottom? That is not necessarily the crucial issue although this downward spiral will be raising more fears. What is crucial is how you handle this situation in terms of your own behavior and managing that of your [...]

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