About DNA for Families

DNA Behavior International was established in 2001 to serve individuals, families and businesses and financial services firms. We have become internationally recognized for providing human behavior solutions to transform the family succession process for families of all cultures and levels of wealth. We also help family offices and financial services firms provide a unique family centric service experience based on the principle of "knowing your client". 

Our DNA Performance Advisors and Certified Wealth Mentors help families build a structured Family Succession Plan customized to their unique "Family DNA". This plan then forms the foundation of their family decision making and succession planning.

The Family Succession Plan we provide is powered by our simple to use and yet highly accurate independently validated DNA Behavior Profiles. These DNA Behavior Profiling insights enhance emotional commitment of the family members to the family's succession, financial and business decisions.

We currently provide our DNA Behavior Profiling Systems and Family Succession Plan Methodologies to families and financial services businesses in more than 12 countries, and in 6 languages.

Research and experience shows the greatest transformation in family performance and the family succession planning process will come from providing the family members with a tailored plan which connects who they are to the future of their family and its succession planning, financial and business decisions. Our belief is that family members will make the right choices and value succession planning when their unique Quality Life needs and wants have been understood, and a product or service offering is customized accordingly.

To learn more about our DNA Performance Solutions for Families please click here.