Human Behavior Strategist, Behavioral Finance Specialist, Trainer, Speaker, Author
Hugh Massie is a Human Behavior Strategist and successful entrepreneur with 26 years of unique and diverse international experience in developing human behavior solutions and providing consulting services in the areas of:
• customer experience management
• financial personality management and risk profiling
• human capital management
• financial and business strategy
Hugh is a leader of the "behavioral awareness" revolution in businesses worldwide. Using validated behavioral intelligence he helps grow behaviorally smart businesses and financial advisors to deepen engagement in each human interaction and improve business productivity.
Hugh has used his pioneering talents to lead with his team the research, development, design and commercialization of a suite of online human behavior solutions (including Communication DNA, Financial DNA and Business DNA) in a range of fields to understand people for unlocking human potential. These systems are differentiated by the use of the Forced Choice Scoring Model which has been academically proven to more accurately and reliably discover natural instinctive behaviors.
Hugh’s Passion and Life Purpose
Hugh’s purpose is to liberate, guide and educate people from around the world of all ages, cultures and levels of position and wealth to Live with Meaning® by unlocking their human potential based on having a greater understanding of who they are, their life purpose and financial motivations. His belief is “Behavior Drives Performance™”.
Hugh’s DNA Natural Behavior Style is - Initiator
Initiators have a strong focus on defining and achieving pioneering goals that lead to lasting change. An Initiator’s style is to be fast paced, assertive, confident, and logical. They lead through visionary thinking and are not afraid to take risks or strong action to achieve results. Initiator’s have a strong focus on defining and achieving pioneering goals that lead to lasting change. An Initiator’s style is to be fast paced, assertive, confident, and logical. They lead through visionary thinking and are not afraid to take risks or strong action to achieve results.
Hugh Massie's Performance Environment Keys
Hugh is the Founder of DNA Behavior International, which he established in Sydney in 1999 and is now based in Atlanta GA. He founded DNA Behavior International to pioneer the design, development and commercialization of proprietary customer centered human behavior solutions for building high performance businesses and to help people unlock their human potential.
Hugh and his team work with over 2000 multinational corporations, Fortune 500 companies, financial and professional services businesses and family owned businesses around the world. He works with some of the leading world’s leading brands impacting the lives of people in over 47 countries, and in 10 languages.
Further, Hugh is a leading international speaker on strategic, innovative and motivational solutions for transforming business, marketing, financial planning, family, sporting and personal performance using behavioral insights. He regularly presents at leading industry, corporate and not-for-profit events around the world.
He has written numerous articles and whitepapers on subjects relating to human behavior, human performance, communication and relationships, customer and employee engagement, and behavioral finance. Hugh is the author of a book “Financial DNA® – Discovering Your Unique Financial Personality for a Quality Life”, published by John Wiley & Sons.
Hugh worked with Arthur Andersen for 10 years in Sydney, Singapore and Thailand before founding the Coddington Group in March 1996 as a leading provider of financial and business services to families and entrepreneurs. He has significant commercial and business experience through the provision of a broad range of financial advisory, financial product packaging, capital raising and business consulting services.
Hugh’s educational and professional background includes a Bachelors of Commerce (Accounting and Finance) from the University of New South Wales, he is a Member of the Institute of Chartered Accountants in Australia, and he has a Diploma in Financial Planning.
He is a member of Entrepreneurs Organization, a worldwide forum for business founders and is involved in other not-for-profit activities related to youth development.
Hugh’s personal interests are golf, tennis, skiing, cricket, travel, reading and wine tasting.
Hugh currently lives in Atlanta with his wife Jennifer, daughter Kathryn, son Hugh and English Setter dogs Aristotle and Josie.