DNA Business Performance

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DNA Behavior News & Research

Featured Research February 2012: DNA Behavior White Paper: Behavior Drives Performance in the New Behavioral Economyread more
1-18-2012: Management Principle: EquanimityAmong the most critical of all influence skills is a leader's ability to maintain equanimity.read more
1-14-2012: Management Principle: Human Incentive Systems The difference between a good company and a great one is its peopleread more
1-3-2012: Management Principle: Law of Holes.Success is tied to the well being and the performance ability of staff members.read more
12-22-2011: Management Principle: Derived Credit To achieve true professional leader status one must engage in behaviors that are counterintuitive. read more
12-15-2011: From the DNA Blog: Secrets to Effective Conflict Resolution Conflict in the workplace is disruptive. It can have a negative impact on productivity, and may pose a threat to other employees.read more

Learn predictive behavioral insights to help your business increase revenues, productivity and profitability on a sustainable basis through:

DNA Business Performance, advisor business performance, know your client, predict client behavior, behavioral finance

Maximizing Human Potential
Building Relationships
Improving Client Service Execution
Customizing Service Experiences

Does your business know its clients and employees well enough to provide customized experiences?

Do you have the processes, systems and scripts to customize your offering to different client styles?

Do you know how to better match sales and service teams to clients for improving relationship connection?

If you do not, it will be hard to engage your clients to achieve sustainable business performance.

DNA Business Performance Overview

Focusing on traditional management processes can help you to achieve the first level of improved business results. However, DNA Behavior has unlocked the secret to drawing higher levels of revenue and profitability in today’s competitive environment.

We are in a new behavioral economy where behavior is what drives business performance. To get on the performance path, business leaders need to firstly recognize that the client is king and be able to create customized life long experiences for them. This requires building a client centered business model based on human behavioral understanding of both your employees and clients, and the suitability of solutions offered.

We encourage you to discover the behaviors of the leaders in your business, employees and clients to address business challenges such as:
Business DNA Resources

De-commoditizing the business with a client centered model
Setting the right business priorities and framing the message for the team to follow
Lack of self awareness and confidence of employees to effectively communicate with their team and clients
Hiring, developing, engaging and retaining top talent
Increasing sales team capacity and productivity
Discovering client behaviors and needs to match different service teams and solutions, and unlock cross selling
Acquiring, segmenting, engaging and retaining the ideal clients
Addressing client service blockages within teams
Lack of board cohesion and leadership disconnected from the business activities
Helping clients and employees to more confidently choose between the many options in their life

To learn in more depth about our DNA Performance Solutions for Businesses, please visit our Businesses DNA website.