Behavioral Marketing,Customer Segmentation, Know Your Customer, Online Behavioral Discovery, Communication Style, Customer Engagement, Marketing Performance Improvement
Implement a "DNA Business Analytics" Program using DNA Marketing Performance to improve your marketing and service execution.
By utilizing the DNA Relationship System your business can uncover behavioral information about customers and employees, and systematically helps businesses intelligently apply that information for customizing experiences to marketing strategies and the business service delivery processes for improving performance on a sustainable basis.
The Process for Building Emotional Engagement with Your Customers
The DNA Relationship System uses the Communication DNA Discovery Process which can be seamlessly integrated into your organization’s other data gathering processes. The responses to the questions are processed by the DNA Discovery system with reports produced segmenting the customers into 4 primary categories.
Behavioral segmentation will enable you to customize your communication and marketing to specific types of customers based on who they are. For instance, a Stability person needs to have communication which reflects safety and security. A Lifestyle customer needs to hear about how your solution will grow the fun side of life for them. When you segment your customers the emotional engagement with them will increase which leads to a longer term relationship with a greater share of the wallet.
Service businesses, loyalty programs, membership organizations and technology companies can integrate this online behavioral marketing system into their processes to improve retention and customer connections by gaining a deeper understanding who the customer is.
Get Started with improving your Marketing Performance
Use the DNA Relationship System to improve your marketing - enabling higher levels of emotional engagement and customized experiences to be provided to your entire customer base. Click here to view our brochure.
To learn about our Enterprise Solutions for using the DNA Relationship System with your customers, visit our Communication DNA Website.
DNA Behavior News & Research
- CRM: Customer Relationship Management or Compliance Regulatory Machine?
- The Life Experience I want to Create
- White Paper: Blind Spots in the Financial Advice Process
- Discovering the Silent Killer
- Regulator Getting Into the Minds of Consumers
- Hugh Massie Presents at Genworth: Navigating Financial Personality Risks
- 3 Keys to Get You Ahead of Your Competitors
DNA Marketing Performance with Communication DNA Discovery for Customer Segmentation and Service Execution