In recent years there has been an increasing focus on improving employee productivity and happiness in the workplace, along with the development of winning teams and coaching leaders. There are a wide range of consulting firms with different methodologies that are focused on meeting these important needs. Further, some of these consultants will use a variety of employee centered personality profiling systems.

Our belief is that in order to improve results on a sustainable basis the business must become customer centered. Therefore, the business must “know, engage and grow” BOTH its employees and customers to deliver customized life long experiences. Improving only employee productivity is not enough, although this is the first stepping stone toward transformation. The business must progress to discovering the behaviors of customers and be able to easily integrate that information to all of its marketing, sales and operational activities.

A New Behavioral Discovery Model for Business

The other key deficiency is that most of the employee centered profiling systems generally measure personality, and often contain language on negative mental health issues. A “personality profiling” system is not reliable for performance development because personality is changeable depending on the mood, perceptions  and circumstances of the participant at any specific time.  Further, the personality profiling systems do not measure how the person is actually performing in their current role and life. For performance development there must be a comprehensive discovery system which starts by measuring natural behavioral traits (strengths and struggles) that are reliable predictors of performance regardless of where the person is at. Then performance must be objectively measured recognizing what the person actually does with a plan created to develop performance based on having a clear purpose and  behavioral modification.  Very few systems do this let alone understand customer behavior. That is why we say “behavior drives performance”.

Powerful New Behavioral Insights for Human Capital Management

Further, the behavioral awareness and performance development experience must be continuously kept alive with interactive and intelligent technology systems that integrate performance development and behavioral discovery. This mitigates the risk of performance development being a one time game.

Differential Features of the DNA Behavior Discovery Systems

To lead the “New Behavioral Economy” and address these fundamental issues DNA Behavior has pioneered the development of a hub of online human performance solutions which deliver the following:

• The use of the “Forced Choice Assessment Model” as a more reliable measure of a client’s natural behavior
• the measurement of human performance utilizing our proprietary “Sustainable Performance Index” formula which recognizes 4 key components of performance: the right direction (performance pathway), emotional engagement of others, confidence and wisdom
• the online discovery of predictable natural DNA behaviors of both customers and employees with specific application to customer centered business solutions, marketing, human capital management, financial and life planning, family succession planning and sports talent development
• the matching of employee behaviors to customers and solutions offered
• Providing unlimited access to human behavioral products and services on one platform using a subscription pricing model
• financial personality discovery starting with natural behavior, including risk tolerance
• technology systems and intelligent processes to integrate behavioral insights to all dimensions of a business for real time access and development
• Training programs customized for the broader use of each report