Humanize Your Enterprise Data
Behavioral Intelligence for Mass-Scale Personalization and Decision Optimization
Video Explainer
It's Our Business to Understand Your People
When data is abundant but human outcomes fall short, DNA Behavior closes the gap. We can infuse your existing data with AI-driven behavioral intelligence to unlock growth, engagement, and performance at scale.
Personalization Powered by Psychometrics
Even the most tech-forward organizations often miss a crucial piece of intelligence in their workflows—psychometric data. Without this layer of human understanding that LLMs like ChatGPT and Claude don’t inherently have, leaders are forced to make decisions without seeing the whole picture. We offer a suite of AI-enabled products and services to fill in that behavioral gap, providing you with the clarity needed to deliver personalization at scale.
Operationalize Behavioral Data
Most enterprises personalize experiences using demographic data, transactional analytics, and engagement metrics. But they’re missing the true differentiator: natural behaviors.
The DNAB platform uncovers motivations, communication preferences, engagement patterns, and approaches to decisions that drive human interaction. We can embed these insights into your systems and workflows to operationalize behavioral data throughout your organization.
Understand the Impact of Financial Behaviors
A person’s relationship with money influences virtually every major business and personal decision, informing strategies that can ultimately make or break a business. So, any decisioning engine without this crucial piece of data is inherently incomplete.
Our platform augments broader behavioral intelligence with real-time financial behavior insights. This enables you to optimize organizational alignment, enhance advisor-client relationships, manage risk and purchasing, and guide investment decisions with precision.
Custom Data Enrichment
Supercharge Your Tech Stack with a Behavioral Layer
Our behavioral engine can be integrated with your business systems to enrich the existing data. It leverages our Digital Scan technology to add a behavioral layer without the need for manual psychometric assessments, adding a powerful new dimension to decision-making, communication, and engagement strategies.
We also deploy behavioral copilots and decisioning digital twins that operate within enterprise workflows to provide customized expertise and support.
DNAB Platform Subscriptions
Access Our Purpose-Driven Web App
Subscription packages give your organization access to a highly configurable suite of behavioral tools and features. They’re designed for both large and small organizations that want to personalize client and employee experiences. All packages include the DNA Natural Behavior Discovery, Digital Scan, Style Match, Zapier integration, customized reports, and training.
Web app subscribers may opt to embed the discovery into their own website with our software development kit or build their own product using our API.
Create a Dynamic People Culture
Backed by more than 40 years of hands-on behavioral research and data, Chairman and Founder Hugh Massie shares his personal stories on how he has successfully helped organizations navigate and manage human differences.
Revolutionize How Your Organization Operates
Book a strategy session to explore how our AI-powered platform integrates behavioral intelligence with your firm's financial, operational, and relationship data to deliver actionable insights that improve business outcomes.